Welcome! I’m Jenn
I’m a certified health and wellness coach, intuitive creativity expert, and the founder of Blue-eyed Birds Creative. I help purpose driven women, femmes, and they/thems get unstuck. From the fear, the self-doubt, and the quiet sense that there’s more available to them than what they’re currently living. And I help solo entrepreneurs and small business owners find the language for what they do, and build the work and brand that finally sounds like them.
My work sits at the intersection of creativity, psychology, and intuition. I believe that when you learn to listen to your whole self - mind, body, and the deeper knowing that lives beneath both, extraordinary things become possible.
My Story
I’ve always been a good listener. From the time I was young, people came to me with the hard stuff. The doubts, the dreams, the things they hadn’t said out loud yet. For a while I thought that meant I was supposed to be a counselor. But when I got there, something felt off. The prescriptive nature of traditional counseling; the frameworks, the diagnoses, the clinical distance, didn’t fit the way I naturally show up for people. I wanted to be with people, not above them. The shift happened gradually. While consulting, I noticed something: my colleagues kept finding their way to my desk. Not always for work stuff, but for perspective, for encouragement, for someone to help them think through what was next. I wasn’t their manager. I wasn’t their therapist. I was just someone who listened well and asked the right questions. And I realized that I was coaching, even before I had a name for it. Later, as a project manager, I saw it again, how much of the real work is relational. How the most technically brilliant plans fall apart without trust, connection, and people who feel genuinely seen. Coaching wasn’t separate from the work. It was the work.
And then there’s my connection to creativity. My own complicated, lifelong relationship with it. I’ve spent most of my life knowing I was a creative person while simultaneously talking myself out of it. Afraid to fail. Afraid to be seen. Afraid that making space for it meant something self-indulgent I hadn’t earned yet. I also live with chronic illness, and that has been one of my most honest teachers. Chronic illness teaches you that the mind, the body, and the creative life are not separate systems. That you cannot pour from an empty cup. That your body is not an obstacle to your creative life, it is part of it. The somatic awareness practices I bring to my coaching work aren’t borrowed from a training. They’re earned from years of learning to work with my own nervous system rather than around it.
What I’ve learned, slowly, imperfectly, and only by living it, is that creativity isn’t a luxury. It’s not something you do when everything else is handled. It’s self-care. It’s the thing that makes you feel like yourself. And like any form of self-care, it only works when it becomes a practice, not a reward. I coach myself through this every single day. The tools I bring to my clients are the same ones I rely on to stay grounded, creative, and well in my own life. That’s not a marketing line. That’s just the truth. That’s what I want for my clients. Not a breakthrough moment they have to maintain on willpower alone, but a sustainable, embodied relationship with their own creative life. One that holds even when things get hard.
Because I know what it feels like when it’s missing. And I know what’s possible when it’s not.
How I Got Here
I hold an MS in Creativity, Innovation and Change Leadership and a BA in Personality Psychology and English Literature — with concentrations in transpersonal, positive, organizational, motivational, and behavioral psychology. My graduate research, published through the SUNY Buffalo State Digital Commons, applied Human Centered Design to develop mentoring solutions for youth aging out of the foster care system.
I am a certified health and wellness coach through the Community As Medicine Health Coach Training Program at Open Source Wellness — an NBHWC-approved, trauma-informed program — where I also trained in Motivational Interviewing and Appreciative Inquiry. I hold a Cognitive Behavioral Coaching Certification, am a Certified FourSight Facilitator trained under program creator Dr. Gerard Puccio, and am a Master Certified Trainer for the Innovation Strengths Preference Indicator.
Before founding Blue-Eyed Birds Creative, I spent six years at Idea Connection Systems and HumanGrid doing the kind of work most coaches only read about: redesigning personality assessments with statistically significant reliability scores, facilitating culture change strategy for senior executives, designing cognitively diverse teams for healthcare leadership programs using psychometric data, and conducting year-long ethnographic research with foster care agencies. I also supported specialized military experts in classifying a strategic genius archetype — work that sits at the rare intersection of psychology, research, and applied human understanding that runs through everything I do.
That background shapes my coaching in ways that are hard to manufacture. I don’t just understand human behavior from books — I’ve spent 15+ years working with it at depth, across disciplines, and with real stakes.
Selected Work & Experience
A few things I’m particularly proud of:
Published graduate research on Human Centered Design approaches to mentoring for youth aging out of foster care — SUNY Buffalo State Digital Commons, 2012
Multi-year culture change strategy for Hallmark Cards senior executives during a major organizational reorganization
Designed cognitively diverse, cross-functional project teams for multiple cohorts of the Healthcare Business Academy Fellowship Program using innovation and motivation assessments
Co-created an assessment on core motivations and archetypes with Hallmark Cards’ innovation incubator
Supported specialized military experts in identifying and classifying a strategic genius archetype
Led product development for redesign and reliability testing of a personality assessment, producing statistically significant Cronbach scores
Designed and co-facilitated a 3-day unconscious bias certification training — praised by participants as the best they had ever attended
Designed content and curriculum for 100+ presentations in leadership, creativity, innovation, and emotional intelligence
Conducted year-long ethnographic research with foster care agencies and youth programs
What Might It Be Like To:
Know how to trust your intuition instead of your fear when making decisions
Understand the emotional patterns that have been quietly limiting your potential
Have the tools to work with more joy, clarity, and creative confidence
Turn your boldest ideas into a strategy that actually moves
Show up as your fullest, most authentic self, in your work and your life
My Toolkit
Psychological Assessments
VIA Character Strengths
PERMA Profiler
Barrett Personal Values Assessment
FourSight Thinking Profile — Certified Facilitator
Innovation Strengths Preference Indicator — Master Certified Trainer
16Personalities / MBTI
Jungian Archetype Assessment
Saboteur Assessment — Positive Intelligence
Intuitive & Reflective Tools
Tarot as a reflective framework for accessing inner wisdom and clarity.
Jungian archetypes and shadow work
Human Design strategy and authority for embodied decision-making
Somatic Practices
Breath awareness and nervous system pacing
Body scans for decision-making and values clarification
Grounding and orienting techniques for creative work
Embodied movement practices for creative blocks
Expressive arts integrated with somatic check-ins
Methodologies
The Blue-Eyed Birds Creative Human-Centered Design Process™
Creative Problem Solving (CPS)
Motivational Interviewing
Appreciative Inquiry
Cognitive Behavioral Coaching
Trauma-informed and culturally humble practice
